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Monday, May 7 • 12:00pm - 1:15pm
How To Make It in the NEW Music Business

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What does success mean in today's music industry? Because it definitely isn't defined the same way as it was just 10 years ago. Should you strive for a record or publishing deal? Should you live on the road? Should you focus on licensing? Should you work on building a die-hard fan base? Should you hibernate in the studio writing, producing and submitting your work? How can songwriters/artists actually make money in today's industry? Our panel of experts in diverse areas of the new music business will explore these questions and more, and give songwriters, producers and artists concrete ways to succeed with a music career.

  • Bill Lefler, producer/songwriter, (Ingrid Michaelson, Gym Class Heroes, Patrick Stump, Dashboard Confessional, Joshua Radin, Cary Brothers)
  • Sonnet Simmons, VP of Catch the Moon Music
  • Andrew Leib, Manager, Red Light Management
  • Ari Herstand, Ari's Take, Author of 'How To Make It in the New Music Business'

avatar for Andrew


Artist Manager, Red Light Management
Andrew Leib is a music appreciator and artist manager at Red Light Management in Los Angeles, CA.  His clients include Grammy Award-winning and nominated artists Robert Randolph and the Family Band, Emily King, Lecrae, Luke James, and Tunji Ige. Prior to joining Red Light... Read More →
avatar for Ari Herstand

Ari Herstand

Ari's Take, Founder
Ari Herstand is a musician, author, actor, and blogger. His music business advice blog, Ari’s Take, has become the go-to resource for DIY musicians worldwide. Herstand released the best-selling book, How To Make it In The New Music Business just over a year ago which is now being... Read More →
avatar for Bill Lefler

Bill Lefler

Producer, Songwriter
avatar for Hunter Scott

Hunter Scott

Head of Marketing & Publicity, LAFAMOS PR
Hunter Scott is the Head of Marketing & Publicity for LaFamos, a full-service PR firm focusing on press outreach, lifestyle branding and social media management. Lafamos’ social media services transformed into a separate firm, High Q Digital, where in addition to artists, a team... Read More →
avatar for Sonnet Simmons

Sonnet Simmons

VP Music Licensing, Catch The Moon Music
Sonnet is VP of Catch the Moon Music and award winning singer and songwriter. As VP at Catch the Moon, Sonnet helps other indie artists find homes for their songs in TV, Film, and Ads and make a living doing what they love. Between pitching to music supervisors, running the songwriting... Read More →

Monday May 7, 2018 12:00pm - 1:15pm PDT
Hollywood ABC