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Monday, May 7 • 4:15pm - 5:30pm
Breaking Through on Social Media

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Social trends are ever changing, there’s always something new and creative and fun to share on social, but breaking through the noise to get your voice heard can be a difficult challenge. We’ve recruited social media experts from YouTube, The Recording Academy, Capitol Records and Career Artist Management to give you the ins and outs of the power of social media, best practices, what the latest trends are, how an artist/ songwriter can build their personal brand and examples of some successful campaigns. Plus Atlantic recording artist and songwriter MILCK will join in on the conversation on how her song “Quiet” went viral on Facebook and became the official Women’s March anthem.

Panelists: Freddie Morris (Director of Digital Marketing & Social Media at Career Artist Management), Laura Rodriguez (Social Media Manager at the Recording Academy), Michael Akiko (Music Label Partnerships - YouTube), MILCK, Zoe Gillespie (Director, Brand Partnerships at Capitol Records) 

avatar for Kate Cordova

Kate Cordova

Associate Dir, Social Media, ASCAP
Lover of shoes, snacks, vinyl and Mexican Food | California ✈️ New York | Social media gal for @ASCAP | Keep the dream alive

avatar for Michael Akiko

Michael Akiko

Artist Relations, YouTube
Michael Akiko or “Kiko” as he is affectionately called by his music industry peers is a music industry veteran who began his career 15 years ago at Dallas Austin’s Rowdy Recording while he was still a student at Morehouse College. Since graduating he has worked with many amazing... Read More →
avatar for Zoe Gillespie

Zoe Gillespie

Director, Brand Partnerships, Capitol Music Group
Zoe Gillespie is currently a Director, Brand Partnerships formerly Senior Manager, Digital Marketing at Capitol Music Group. In her former role, Gillespie ran all Capitol Records’ branded online properties while overseeing a team responsible for growth and development of family... Read More →
avatar for MILCK


Singer, Songwriter, Artist
LA-based singer/songwriter and artist fueled by social change, MILCK, recently released her debut EP “This Is Not The End.” The seven-song collection features her single “Quiet,” which in 2017 became widely known as the unofficial anthem of the Women’s March movement, after MILCK teamed up with two dozen female singers to perform acapella flash mobs of the song on the streets in Washington... Read More →
avatar for Freddie Morris

Freddie Morris

Director of Social Media & Digital Marketing, Career Artist Management
Freddie Morris is the Director of Social Media & Digital Marketing for Career ArtistManagement. He has worked with over 50+ artists including Maroon 5, A$AP Rocky, Miguel,Robin Thicke, Outkast/Big Boi, Gavin DeGraw, Barenaked Ladies, Sara Bareilles and manymore. His work has won... Read More →
avatar for Laura Rodriguez

Laura Rodriguez

Social Media / Digital Marketing, The Recording Academy
Laura Rodriguez manages Social Media at the Recording Academy and has been with the organization since 2014. Rodriguez is an integral part of growing the Academy’s social presence through spearheading the development of the voice and strategy. For the last 4 years, Rodriguez has... Read More →

Monday May 7, 2018 4:15pm - 5:30pm PDT
Hollywood DE