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Tuesday, May 8 • 9:30am - 10:45am
And The Brand Played On: Harnessing the Power of Partnerships

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Once upon a time musical artists would steer clear of corporate sponsorships for fear of compromising their creative image. Times change. In fact, partnering with a company - or a brand - is one of the best ways to gain funding, raise your profile and get your music heard by a wide audience. This panel will explore examples of some of the most successful artist/brand synergies. Learn what brands are looking for in an artist, how to find a good brand partner and how to work strategically to make the partnership pay off!
Moderators
avatar for Moya Nkruma

Moya Nkruma

Director, Rhythm & Soul, ASCAP

Panelists
avatar for Bobby Avila

Bobby Avila

Producer, Songwriter - Usher, Janet Jackson, Chaka Khan
The Avila Brothers are all about cutting-edge music that creates trends instead of merely following them.  This pair of multi-faceted and in-demand innovators combine their love and respect for music with their distinctive songwriting talent to create a success story that will serve... Read More →
avatar for Iz Avila

Iz Avila

Producer, Songwriter - Usher, Janet Jackson, Chaka Khan
The Avila Brothers are all about cutting-edge music that creates trends instead of merely following them.  This pair of multi-faceted and in-demand innovators combine their love and respect for music with their distinctive songwriting talent to create a success story that will serve... Read More →
avatar for Kristen Fraser

Kristen Fraser

Music Marketing, Beats by Dre & PVTL
Learning early in her career importance of merging brands & culture, Kristen Fraser has spent the past 12 years doing just that. Focusing on the music and genuine relationships, Kristen had spent her career connecting the right talent with the right brands at the right moments for... Read More →
avatar for Chief Johnson

Chief Johnson

Manager, Entertainment Marketing, Puma
If you’re searching for the pulse of urban culture, look no further than Chief Johnson.  A true Renaissance man in the fields of fashion, music, and media, Chief has solidified his position as the go-to guy for all things culturally relevant. A marketing maven in a rapidly developing... Read More →
avatar for Brittany O'Garro

Brittany O'Garro

Capitol Records
Brittany began her career in 2007 as an intern for Rush Communications while attending Spelman College. Upon graduating, she earned her first job at Def Jam Recordings as the Urban Promotion Coordinator. Brittany then launched her own management & consulting agency whose clients included... Read More →

Tuesday May 8, 2018 9:30am - 10:45am PDT
Mount Olympus
  Panel

Attendees (192)