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avatar for Laura Rodriguez

Laura Rodriguez

The Recording Academy
Social Media / Digital Marketing
Los Angeles, CA

Laura Rodriguez manages Social Media at the Recording Academy and has been with the organization since 2014. Rodriguez is an integral part of growing the Academy’s social presence through spearheading the development of the voice and strategy. 


For the last 4 years, Rodriguez has crafted social media campaigns that have sculpted how the Recording Academy connects with music fans year round and on Music’s Biggest Night. She helped build brand affinity and awareness among the Recording Academy’s core audiences through careful analysis and strategic planning. Working cross-functionally with various departments in the organization, she ensures that the social brand strategy and core messages are consistent across all platforms. 


She holds a B.A in Communications from California State University Fullerton, where she was a  guest-lecture speaking on social media, and sits on The California State University Entertainment Alliance  Advisory Council.

My Panelists Sessions

Monday, May 7
 

4:15pm PDT