Craig heads up the U.S. advertising markets division for major independent music publisher peermusic. In his role he manages all aspects of the division and is responsible for developing and implementing business strategies, quoting and licensing on all commercial projects as well as all creative activities including music searches, artist development and original music production.

He established the advertising markets division in 2000 and under his guidance, the division continues an impressive growth rate providing music for hundreds of national spots including Apple, Nike, Dr. Pepper, Pontiac, Visa, Delta, Macy’s, Lincoln, GM, Kohl’s, and Covergirl.  GE’s global branding initiative, which was nominated for an Emmy, utilized the peer-controlled Donovan classic, “Catch the Wind.”   

Craig’s unique experiences and rich background have positioned him as a leader and expert in the coming together of the mainstream music industry and the advertising world.  His peers view him as a strategic marketing specialist with experience in creative development, production, publishing, promotions, marketing, communication and brand development.   

Prior to coming to peermusic, Craig served as Head of Marketing and Executive Producer for Nashville based Still Music Group (SMG) where he played a key role in building the company into one of the countries top commercial music houses garnering over 100 top industry awards. He additionally spent seven years as an adjunct professor in Belmont University’s world renowned music business program.

Craig is an alumnus of Leadership Music and has served on the board of the Nashville chapter of the AIMP (Association of Independent Music Publishers) and is connected to the Music Industry through a number of affiliations including NARAS, AFM, NAF, AAF, BMI and the SHOF.